Cultural Projections

Campaign

Richard, Sadie, Bobbie, Dongjae, Deborah & Esmé

SEEN, THE SHORT FILM

The Inspiration

The Logo

The Sketches

The Poster

Concept: The main focus of the design for the campaign is that it will look good on screen, since this (social media) is where our target group is. It needs to be bold and bright. We want to avoid design clichés when it comes to movies and social media. We want a design that sparks interest, but is not completely obvious.

The logo for our film is very bold so it can’t be missed, you have to look. It can be stretched, so it is applicable for different sizes.

Above: The first variations of the poster. Even though we liked the design the information was to small and would not be readable from a distance.

Right: Trying to place the information bigger, sadly this made the design a bit plain.

This is the final poster. We will make different color variations, probably more in the aesthetic of our film's characters

The Animation

We wanted to keep the animation simple yet interesting. We can use multiple clips from our still the make variations. Because the animation is used for social media, there will always be an account attached or tagged. There for, we decided to keep the information minimal, since you (hopefully) can find it elsewhere.

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