UHP-Medium-is-the-Massage

"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."

"Survival is not possible if one approaches his environment, the social drama, with a fixed, unchangeable point of view —the witless repetitive response to the unpercieved."

"How shall the new environment be programmed now that we have become so involved with each other, now that all of us have become the unwitting work force for social change?"

"The public, in the sense of a great consensus of separate and distinct viewpoints, is finished. Today, the mass audience (the succesor of the “public”) can be used as a creative, participating force. It is, instead, merely given packages of pasIve entertainment. Politics offers yesterday’s answers to today’s questions."

"In electronic information environment, minirity groups can no longer be contained — ingnored."

"All media are extensions of some human faculty — psychic or physical."

"We now live in a global village...a simultaneous happening."

"Print technology creatief the public. Electric technology creatief the mass. The public consists of separate individual waling around with separate, fixed points of view. The new technology demands that we abandon the luxury of this posture, this fragmentary outlook."

"We look to at the present through a rear-view mirror."

"Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception."

"We impose the form of the old on the content of the new."

"We are so visually biased that we call our wissest men visionaires, or seers!"

"The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property."

"Hollywood helped to build up the sense of deprivation of man’s birthright, and that sense of deprivation has played a large part in the national revolutions of postwar Asia."